The Missing Lynx Project is a partnership project investigating the possibility of reintroducing lynx to England. The Wildlife Trusts needed a brand created to promote this exhibition. As well as a brand identity, I collaborated with Limbic Cinema to design the interactive experience and the individual plinths. You can read more about the project here.
The Mission:
To host a touring exhibition over the summer of 2024 to open up conversations with the public. The aim is to gain the public’s support to reintroduce lynx in Northumberland. The ultimate goal of this is to enhance biodiversity in the UK.
To host a touring exhibition over the summer of 2024 to open up conversations with the public. The aim is to gain the public’s support to reintroduce lynx in Northumberland. The ultimate goal of this is to enhance biodiversity in the UK.
The Challenges:
To present scientific data in an accessible way to a vast audience. For information to educate users in a non-biased way. To portray the lynx authentically and highlight its shy and sensitive character.
To present scientific data in an accessible way to a vast audience. For information to educate users in a non-biased way. To portray the lynx authentically and highlight its shy and sensitive character.
Services:
Brand identity
Art direction
Brand Guidelines
Illustration
Roll-fold leaflet
Brand identity
Art direction
Brand Guidelines
Illustration
Roll-fold leaflet
The Outcome:
A cohesive brand that engages and delights audiences upon visiting. A logo that’s distinctive from its competitors. The lynx embodies grace and curiosity and not aggression.
A cohesive brand that engages and delights audiences upon visiting. A logo that’s distinctive from its competitors. The lynx embodies grace and curiosity and not aggression.
The Impact:
A successful touring exhibit receiving over 8,000 visitors in three months and positive feedback. Public feedback is enough to move the project forward.
A successful touring exhibit receiving over 8,000 visitors in three months and positive feedback. Public feedback is enough to move the project forward.
