Guruji is an exciting and innovative snack brand that launched into the UK market with 4 unique flavours. The product is completely natural, made from only whole popped lotus seeds and natural flavours. The lotus seeds are grown in Northern India where they are handpicked and then sent over to the UK. These snacks are vegan, gluten-free, dairy-free and free from the 14 major allergens.
The Mission:
To strengthen the Guruji visual brand identity to consumers using Guruji's imagery and colours. Guruji will need to stand out against direct competitors. We want to step away from the Indian narrative in our visuals and have 'hip' and playful imagery.
The Challenges:
To find an illustrative style that felt appropriate to the client. The client was strongly inspired by Oatly and Recess.
To strengthen the Guruji visual brand identity to consumers using Guruji's imagery and colours. Guruji will need to stand out against direct competitors. We want to step away from the Indian narrative in our visuals and have 'hip' and playful imagery.
The Challenges:
To find an illustrative style that felt appropriate to the client. The client was strongly inspired by Oatly and Recess.
Services:
Illustration
Social media visuals
Art direction
Illustration
Social media visuals
Art direction
The Outcome:
A series of social media visuals to launch the brand to market over its initial months.
A series of social media visuals to launch the brand to market over its initial months.
The Impact:
Increased engagement during launch. Unfortunately, the product was heavily impacted by COVID-19 and ceased production.
Increased engagement during launch. Unfortunately, the product was heavily impacted by COVID-19 and ceased production.
