Acorn Collective is a Fintech startup utilising blockchain technology. They want to create a crowdfunding platform that allows excluded populations to access funding. Using blockchain overrides the need for bank accounts, taking strides towards financial inclusion.
The Mission:
Acorn already had a name, a logo and a brand colour palette but needed me to design their website, UI and imagery for social media. They needed to look professional yet playful like many of their Fintech partners sharing that space and to reach their audience of Millenials, and younger.
The Challenges:
To design a fully functioning and clear website by collaborating with a developer. The information must break down complex information for website speak. Imagery was reliant on illustration and stock imagery as the platform was in its infancy stage.
Services:
UI design
Infographics
Iconography
Illustration
Social media visuals
The Outcome:
Acorns' crucial ICO main sale raised more than $4,000,000, almost entirely through inbound marketing.
The Impact:
A high-traffic website with high engagement on social media. Acorn established itself as a strong company in the field with high praise from the Fintech community.
The Mission:
Acorn already had a name, a logo and a brand colour palette but needed me to design their website, UI and imagery for social media. They needed to look professional yet playful like many of their Fintech partners sharing that space and to reach their audience of Millenials, and younger.
The Challenges:
To design a fully functioning and clear website by collaborating with a developer. The information must break down complex information for website speak. Imagery was reliant on illustration and stock imagery as the platform was in its infancy stage.
Services:
UI design
Infographics
Iconography
Illustration
Social media visuals
The Outcome:
Acorns' crucial ICO main sale raised more than $4,000,000, almost entirely through inbound marketing.
The Impact:
A high-traffic website with high engagement on social media. Acorn established itself as a strong company in the field with high praise from the Fintech community.
Icon designs using the already established brand colours and guidelines.
Their website header needed to include a large number of features without appearing too busy.
Infographics helped to break down complex ideas to be more accessible for all.
Social media images and infographics to promote Acorn Collective's new platform.
Isometric illustrations went hand in hand with Fintech companies at the time of launch.
